I’ll keep this one short… (‘cos it’s about a boring but massively important topic: Kickstarter photos)
I don’t know about you – but I’ve seen thousands and thousands of crowdfunding campaigns. I studied them before I launched my first crowdfunding project …and I still study them even after launching multiple successful crowdfunding projects (ya gotta keep the axe sharp!).
And I’ve noticed something incredible…
You’d think it might not make that much of a different — but I’ve seen is so many times it’s absolutely undeniable.
In fact, I’d even go as far as to say that I don’t think I’ve seen a successful campaign that made this stupidly simple mistake.
If the photos in your campaign aren’t at least half-decent – then you’ve got almost no chance of success.
Listen (‘cos this is important):
I’m not saying, “photos are an important part of your campaign”.
No, what I’m saying is even more critical to your crowdfunding campaign than that. Listen – if it looks like your pictures were taken on a cellphone camera or using a basic point-and-clip digital camera (by someone with absolutely no photography skills whatsoever) …then, well, your crowdfunding project has a high, HIGH chance of failure.
Don’t get me wrong – I’m not saying this to scare you. This is based purely on my observation of thousands of crowdfunding projects.
I can’t even count the number of times I’ve seen a cool idea or product on Kickstarter and tried to figure out why it’s not doing better (I don’t know if you knew this – but a lot of projects are fairly predictable in what their ultimate success will be).
After looking through the project pitch page I’d see the pitch was good, the Rewards were good, and so on. So many times the only thing I could find was very poor pictures.
I understand completely if you have no money (hell, I didn’t before I launched my first few crowdfunding projects). But have good photos is so critical to your crowdfunding success you simply cannot ignore it.
Here’s what to do…
Pretty much everyone knows someone with a decent camera and who is into photography. Get a friend to do it. It doesn’t have to be “pro” level stuff (none of my crowdfunding projects so far have had professional photos – but they’ve been decent photos).
As long as they don’t look like they were taken on a cellphone camera or with some poor point-and-click camera you should be fine.
Okay, I’ll wrap this up now. Hopefully I’ve convinced you that your project is pretty much a “lame duck” without decent photos.