Listen to this near-disaster story…
As soon as I launched my ViperFish™ Kickstarter Campaign (a titanium, multi-function pocket-tool) I set up ‘Google Alerts’ (I’ll show you how to do this in a minute …but just keep reading for now).
I then received frequent emails — typically a couple of times a day — from Google’s ‘Alert’ service telling me it’s search engine had discovered new information (blog posts, articles, forum posts, etc.) on the search terms I had set an alert for.
During my ViperFish™ I never really did any promotion (I had decided to focus almost exclusively on providing incredible updates for my Backers instead …a mistake in hindsight).
As a result there was never much news on my ViperFish™ project.
But get this…
A couple of days into my Kickstarter campaign and I find a Google Alert in my inbox where I see mention of my project on a forum.
I Make A Dash For The Forum…
I want to see what is being said about my project. Hmmm. Not much.
A couple of people like it and couple of people are indifferent.
But here’s the Kicker:
In one of the posts a guy is talking about a potential “weak point” on the design of my ViperFish™, and…
By God He Was RIGHT!
I hadn’t really noticed it.
In truth – it was not a major issue – the ViperFish™ would have still been fine as it was …but I’m all about constant improvement.
So that night I re-designed part of the ViperFish™ so this potential “weak point” was no longer an issue.
If I hadn’t done this small re-design then it certainly wasn’t going to make-or-break my ViperFish™ campaign.
But, it COULD have!
If it had been a more serious design issue then it might not have been picked-up until Backers were using their ViperFish™ and it was breaking.
Long story short:
I would most likely not have had the opportunity to improve the ViperFish™ design — while the campaign was running — if I had not had Google Alerts setup.
But that’s not all…
You really want to be using Google Alerts so you can monitor the “buzz” around your crowdfunding campaign.
How To Setup Google Alerts… (Step-by-Step)
Head to this link: http://www.google.com/alerts
You’ll then see a page like this:
Enter the search term you want to get updates for:
Next select ‘Everything’ on the drop-down menu:
Then select ‘As-it-happens’ from the second drop-down menu (if you only want to receive results once a day then select that – if someone is talking about me …then I want to know immediately!):
Next select whether you want ‘All results’ or ‘Only the best results’ (depending on how popular your campaign is you may have to choose one or the other. Play it save initially and go for ‘All results’ just to make sure:
Now enter the email address you want to have Alerts sent to:
Click the ‘Create Alert’ button::
Finally… go to your email inbox and confirm you want to receive the Alerts: